Saks Fifth Avenue x Broadway Cares /Equity Fights Aids

Hello Christmas Newsers!

MARQUEE-THEATEROFDREAMS Logo

In alliance with Broadway Cares/Equity Fights AIDS, one of the nation’s leading industry-based HIV/AIDS fundraising and grant-making organizations, Saks Fifth Avenue will unveil its theater-inspired 10-story-tall theatrical light show and holiday windows concept on Fifth Avenue on Monday November 19.

Over a year in the making, the fantastical show is an ode to the grandeur of the Broadway stage. The performance, titled Theater of Dreams, will include well over one hundred Broadway dancers performing a one-of-a-kind number live on Fifth Avenue, in a number produced by Broadway Cares. The musical performance is directed by Michael Lee Scott and choreographed by Tammy Colucci.

“What could be more magical for the holidays than 124 high-spirited Broadway dancers filling Fifth Avenue to usher in the holidays in front of New York’s most iconic window displays and light show at Saks?” Broadway Cares/Equity Fights AIDS Executive Director Tom Viola said. “We’re honored Saks invited us to join them in this special celebration and are particularly appreciative of Saks’ support for those who’ve been marginalized and simply need a kind, helping hand.”

Saks Fifth Avenue facade

THEATER OF DREAMS VIEWING
This holiday season, the hottest ticket in town is the Saks window reveal show on Fifth Avenue. The New York unveiling of Theater of Dreams will be live from Fifth Avenue and streamed via Saks.com for audiences around the world to enjoy. The online event, presented by Mastercard, will take place on Monday, November 19 at 7:00 PM ET. The window animation and light show will continue throughout the holiday season until January 2, 2019.

EVENTS AND IN-STORE EXPERIENCES
Select Saks stores across the country will host an extraordinary array of events, including theatrical performances and shopping surprises starting November 29. Events are held each Thursday, Friday and Saturday through the holiday season until December 22. Visitors can view their local store’s activities on the Store & Events page on Saks.com.

Saks Fifth Avenue facade 3

Saks-Fifth-Avenue crowd

GIFT GIVING & GIFT CONCIERGE
In celebration of the gift-giving season, Saks offers dedicated holiday concierges to assist customers with all of their gift-giving needs, including gift-wrapping, shipping, delivery, or simply finding that perfect present. Customers may access the holiday concierge in select Saks locations or 24/7 on saks.com/locations/services.

Whether shopping for exclusive gifts or designer delights, customers can find impeccable presents in the 123 page ultimate Saks Holiday Gift Guide. Gift guides are in stores or on Saks.com.

 

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